SEO (Search Engine Optimisation) refers to a set of techniques used to improve a website’s ranking in search engine results pages (SERPs). The higher your site ranks for relevant keywords, the more likely users are to click on it. SEO combines several subsystems in order to maximise prospects within the ranking algorithms across search platforms. The main way this is done is by helping search engines understand, index, and recommend your site to users. 

What is GEO? 

Generative Engine Optimisation (GEO) is the process of improving and monitoring how a brand or business is represented in generative engines- AI systems that provide answers, summaries, or recommendations instead of listing websites, like google does. 

Systems theory is an interdisciplinary framework that studies the interrelationship and interdependence of components of entities and systems. The study of isolated components of a system fails to account for the properties and augmentation that can occur from interconnectedness. Ludwig von Bertalanffy’s General System Theory (1968) is widely recognised as the formal foundation of this framework, articulating that one must examine the relationships and feedback loops that allows a system to become interconnected.  

An AI Search Visibility Audit is a comprehensive, data-driven assessment that uses artificial intelligence to evaluate how visible and optimised a website is for Generative Engine Optimisation (GEO). An AI Search Visibility Audit identifies how effectively your website’s content, structure, and authority align with the new ways generative AI systems gather, interpret, and present information.