What is an AI Visibility Audit?
An AI Search Visibility Audit is a comprehensive, data-driven assessment that uses artificial intelligence to evaluate how visible and optimised a website is for Generative Engine Optimisation (GEO). An AI Search Visibility Audit identifies how effectively your website’s content, structure, and authority align with the new ways generative AI systems gather, interpret, and present information.
How does it work?
By running 30–50 realistic prompts a potential buyer might ask in ChatGPT, Copilot and Perplexity (e.g., “Who’s the best provider in the South West for organic produce”). We are able to see appearance, ranking/position, and sentiment for a company within AI engines. We than process this data through three main calculations that we turn that into a clear visibility score, and identify strengths and weaknesses of the companies.
By using machine learning to analyse your competitors’ performance and your existing impressions within generative engines, the audit reveals where and why your brand may be missing visibility in AI-powered search results. For example, it might identify that your site lacks authoritative mentions, semantic consistency, or sufficient E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals- all of which affect how AI models decide which sources to use. The audit can also uncover opportunities for structured data enhancement, such as schema markup and knowledge graph optimisation, which help AI systems interpret your information more confidently and display it accurately in rich, contextual results.
Overall by identifying the extent of visibility of your company within these LLMs and through a number of metrics our company uses of rating the level of AI visibility that your company currently holds, we are able to trace back and understand what issues may cause a lack of impression with generative engines.
We are offering this service at first for free, as a way to contribute to helping businesses understand their current position within generative engines.