The shift of usage of search engines to generative engines introduces a new analytical and evaluative need: the AI Visibility Audit- a systematic evaluation of how, where, and to what extent an organisation or brand appears within generative AI responses. This paper defines the concept of an AI visibility audit, defines the core objectives of this framework, proposes how this methodological framework can be measured, the key distinctions between this technique and regular SEO and reputation management and how it can help businesses begin to understand the new search paradigm of generative engines.

As search evolves beyond traditional keyword-based engines, optimisation strategies must adapt to a more interconnected and intelligent digital landscape. This article examines how systems theory- with its principles of wholeness and interdependence, hierarchy and nested systems, and feedback mechanisms- provides a powerful framework for understanding and enhancing both Search Engine Optimisation (SEO) and Generative Engine Optimisation (GEO).