05

Attribution, Reporting & Governance

Solution 05

Connecting GEO interventions to commercial outcomes starts with measurement: an AI visibility programme without a reporting system is a cost centre, so we build the infrastructure that links GEO work to revenue and gets the right evidence in front of the right decision‑makers. Each engagement runs on a clear KPI framework, with leading indicators (citation rate, Share of Voice, entity health) monitored continuously and lagging indicators (AI‑attributed traffic and Marketing Qualified leads tracked against baselines. You get stakeholder‑specific reporting, you get an automated reporting stack that assembles a monthly pack in under four hours, and a governance cadence of monthly dashboards, quarterly prompt and benchmark updates, and an annual programme review with a 12‑month compounding value curve. Measurement and attribution run through an AI visibility funnel from MQL to SQL to revenue, with conversion targets, giving leadership a defensible commercial case for scaling GEO and helping marketing directors report upwards to boards with limited GEO literacy.